fbpx
Latest
Popular

    LOOK joins forces with Benefit Cosmetics to support Bold is Beautiful campaign

    Fashion weekly LOOK magazine has revealed a pink themed special edition championing Benefit Cosmetics’ annual philanthropic Bold is Beautiful initiative which this spring sees a pink twist added to the campaign. The fashion weekly will host an in-store event and will stream a shoppable Facebook Live video to raise funds for the project which supports two UK charities – Refuge and Look Good Feel Better – dedicated to empowering and supporting women and girls across the country. The Pink Issue of LOOK is on newsstands now, with copies also being sold in nine Benefit Cosmetics stores especially for the campaign. For each copy sold in a Benefit Cosmetics’ store, the £2 cover price will be donated to the charities. The special issue is packed full of all things pink including this season’s fashion and beauty must-haves, tips on how to wear pink like a pro, as well as features about the campaign and how readers can get involved. LOOK is also hosting a payday party to toast the launch of the UK’s first all pink pop-up charity shop which Benefit Cosmetics opens the doors to in London’s Covent Garden on March 31. From 17:00 – 18:00 visitors to the store will be treated by LOOK to everything from a masterclass on how best to wear pink to the ultimate eyebrow tutorial. The event will be streamed live via LOOK’s Facebook page with viewers able to purchase items featured in the tutorials. Plus, a fund-raising raffle will give attendees the chance to win a pink Marc Jacobs bag, pink GHDs and a selection of Benefit products. Benefit Cosmetics’ #RaiseABrow charity shop will go on tour following its launch in London’s Covent Garden visiting Glasgow, Dublin and Manchester during April to help raise vital funds for Refuge and Look Good Feel Better. Throughout the month of April, all profits made from brow waxes at Benefit Brow Bars will go to the charities. Available in both print and digital, The Pink Issue is on sale now, with a cover price of £2. An in issue promotion offers readers an exclusive 20% off all purchases made at benefitcosmetics.co.uk.

    www.boldisbeautiful.com/uk
    www.facebook.com/LOOKmag
    @lookmagazine

    Contact information is restricted to Premium Subscribers - please Login or Register for immediate access.