Burton Menswear has announced Jamie Redknapp as the new face of the brand. Signed to launch its new collection, Jamie wears a selection of pieces from the Burton spring/summer 2017 range with a focus on spring occasion-wear and tailoring, pieces from the casual collection also remain true to the brand’s tailored aesthetic. The relationship also sees Jamie take a role in the brand’s charity partnership – which has been announced this week. The Prostate Cancer UK and Burton ‘Keepy Up Challenge’, designed to raise awareness for the charity, sees the Liverpool and England hero showing off his skills by doing as many ‘keepy ups’ as he can while seated and suited, before challenging other well-known sportsmen to do the same.

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