Womenswear label Lora GENE appoints Felicities

 

Womenswear label Lora GENE has appointed Felicities to handle its PR activity. Key pieces in the AW13 BHAVA collection include statement coats, playsuits, knitwear, dresses and separates; all created in luxurious fabrics including wool, alpaca, cashmere and eco-leather.  The soft, neutral colour palette includes cream, beige, oatmeal, brown and black with warm highlights from heather, taupe and teal tones. Lora GENE is available in the UK, France, Tokyo, Israel, Germany and Moscow.