British footwear brand Butterfly Twists has rebranded for 2017, revealing a new and dynamic version of its butterfly logo, packaging design and campaign imagery. The new angular logo, designed by consultancy JKR sees a more minimal, graphic icon with 4 ‘twistable’ variations to reflect the brand’s bold, multi-dimensional personality. The Butterfly Twists font has been updated to a modern geometric style and their new tagline ‘Never Twist, Stick’ expresses the playful, spontaneous nature of the brand and embraces the fact that ‘Live Moves Fast’. As the brand evolves, the collection has been split into three categories which are colour coded on marketing material and packaging to create a distinctive visual identity that signifies their customers’ varied lifestyle; yellow for The On-The-Go Butterfly, pink for The Social Butterfly and green for The Urban Butterfly. The new branding will be unveiled on Butterfly Twists website from January 2017 and will begin rolling out to their 45+ international stockists from February 2017.

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