April 24 sees the opening of a new Lush Fresh Handmade Cosmetics store on Oxford Street, marking a new flagship and the brand’s largest shop in the world. Spread over three floors, the new shop is 13 times larger than its international shop average. Opening in Lush’s 20th year, the new store will offer a range of products from hair care and bath to skin care and make-up, with more than 200 new products, new packaging designs and sizes launching exclusively to Lush Oxford Street for the opening. The new shop will host a Lush Spa with four treatment rooms and introduce new concepts offered by the brand for the first time, including: a Hair Lab to try products before purchase, large fountain sinks for experiencing products, and a dedicated events space with an array of regular expert talks, workshops and activities. The brand will host its press launch event this week – see Fashion and Beauty Insight Events.

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