In a first of its kind social media initiative, Charlotte Tilbury offered her followers an exclusive chance to become creators in her record-breaking brand. From October 11-18, 2015, Charlotte asked her Instagram, Facebook and charlottetilbury.com followers to name her latest lipstick shades. The chosen names are K.I.S.S.I.N.G. IN KISS CHASE, a tawny berry hue, part of the original lipstick range; and MATTE REVOLUTION IN BETWEEN THE SHEETS, a modern matte lipstick in a dreamy vintage rose petal shade. Available exclusively at charlottetilbury.com and Charlotte Tilbury Covent Garden from January 25.

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